Google Analytics

Setting up Google Analytics

Dive In Designs supports the Google Analytics statistics package (which was previously known as Urchin) . With Google Analytics you can have access to extensive statistics about the traffic on your website. You can also track multiple domains.

Here's what you need to do to get started:

1. If you don't already have a Google account, sign up for a google account by going to google.com and clicking Business Solutions, then under the middle column, click Analytics. If you already have a Google account, you can log in and should see a link for Google Analytics.

2. Click sign up now, then sign up for a google account. You will be given an email account name and password.

3. Once you have your email account and password, you'll need to log in to Google Analytics.

4. In the Website Profiles section you will want to Add a Website Profile for each of the domains you want to track. After you add a domain, you will be given some code that is specific to that domain. Copy and paste this information into an email and send it to us so we can install it on your site. If we host multiple sites for you, please indicate which site the code is for.

5. 24 hours after the code is added you will be able to track site statistics through your Google Analytics account. To access your account, go to google.com, click Sign In, then sign in, then click My Account, then Analytics.

Google Analytics Ecommerce

Google Analytics Ecommerce Tracking is an advanced capability of Google Analytics. Using the Ecommerce tracking information will give you a wealth of information about the ecommerce activity that occurs on your site. These instructions assume that you have already signed up for Google Analytics. If not, follow the instructions on this page: Signing up for Google Analytics.

Initial Ecommerce Tracking Setup

1. Log into your Google Analytics Account.

2. Click "Edit" next to your website profile.

3. Click "Edit" in the "Main Website Profile Information" section.

4. Click "Yes" next to "E-Commerce Website" and click "Save Changes".

Setting Up a Session ID Filter

Dive In Designs uses "session ids" to track a user's order as they move through your website. In order for your Google Analytics data to be more accurate, these session ids need to be filtered out of the results.

1. Click "Analytics Settings" and on the next screen, click "Filter Manager".

2. Click "Add Filter".

3. Enter these settings:

Filter name: Session

Filter type: Custom filter

Click the Search and Replace radio button

Filter Field: Request URI

Search String: /home/mm5_[0-9]+/ (replace "mm5" with your store id)

Replace String: /home/mm5/ (once again, replace "mm5" with your store id)

Case Sensitive: click No.

4. Click Save Changes.

(Optional) Giving Dive In Designs Access to Google Analytics


We recommend giving us access to your Analytics data so we can help you troubleshoot any issues that arise. You do not have to do this step if you prefer not to.

1. In the "Users wtih Access to Profile" section click "Add User".

2. Enter diveindesigns@gmail.com for the email address and "View Reports Only" for the Access type. Then click Finish.

Setting Up Funnels and Goals

Setting Up a Session Filter

Note: all ecommerce customers should enable this setting, even if they will not be using Funnels and Goals.

1. Click "Analytics Settings" and on the next screen, click "Filter Manager".

2. Click "Add Filter".

3. Enter these settings:

Filter name: Session

Filter type: Custom filter

Click the Search and Replace radio button

Filter Field: Request URI

Search String: /home/mm5_[0-9]+/ (replace "mm5" with your store id)

Replace String: /home/mm5/ (once again, replace "mm5" with your store id)

Case Sensitive: click No.

4. Click Save Changes.


Setting Up Your Funnels and Goals


1. Click "Analytics Settings" and then click "Edit" next to the website profile you would like to edit.

You have four conversion goals you can utilize for each website profile. You can customize the goals and funnels any way you wish. Typically you would track the final steps in the checkout process. Or, you might want to track the activity from a particular page on your site to determine how often users continue through from that page to place an order.

2. Enter these settings:

Goal URL: https://spruce.secure-datahost.com/docs//home/doc3/processorder

Goal Name: Thank You Page

Active Goal: click "On"

3. (optional) To define a funnel, enter a series of pages leading up to the Goal url. For example:

Step 1: URL - smartlist_84 Name: Pricing Page

Step 2: URL - checkout Name: Contact Info


4. Select 'Regular Expression Match' in the 'Additional Settings' section.